Monday, September 30, 2013

Sanko Seika Lemon Sembei


There's an episode of Monty Python in which people rather inexplicably keep saying "lemon curry" in a very quizzical fashion. I must say that I feel the same way about the concept of "lemon sembei". Since sembei can be sweet, it does have permission to be so, perhaps this isn't so strange, but I have to say that this is the first time I've run across this particular flavor. When I saw it at Marukai Japanese market for about $2.30 (about 230 yen), I couldn't resist despite the potential for disappointment.

These crackers are kin to Sanko Seika's venerable "Snow Inn" line of frosted sembei. I've reviewed them somewhat unfavorably in the past, but the general flavor concept is starting to grow on me. In fact, I may revisit the original Snow Inn crackers at some point in the future.


When you open the packet, they don't smell especially lemony. The first bite reveals just a hint of lemon flavor and a very modest tang. This is a salty sweet with a decent balance of both. Instead of them coming together in a battle royal, they sit quietly in their play pen making up new and imaginative flavor games. It's not a flavor punch, but I think it works well with its subtle flavor tones.

This was unique, but not in a bad way as such things can be. I was very surprised at how well it all came together, though there is a bit of a sense of disharmony when the "baked rice" flavor of the sembei comes through and it's mixed with a twist of lemon. However, once I got used to that concept, I really enjoyed these. They may not be everybody's cup of tea, but if you like lemon and sembei, and have a marginally adventurous palate, I'd recommend giving them a try. They're also only 53 calories per two sembei packet. That's a pretty good deal.

Incidentally, the yen is getting a little weaker and prices in Japanese markets are going down. I noticed when I went to Marukai that things were looking a little more affordable. This is bad news for folks working in Japan, but good news for those of us on the other side of the ocean buying stuff as imports.


Friday, September 27, 2013

Calbee Yakimorokoshi Corn Snack

Sorry for the mangy picture. I had a shot of the unopened bag and lost track of it.

When Japanese folks eat rice, they generally eat it plain. Occasionally, they'll garnish it with a bit of sesame seek or place a pickled plum (umeboshi) on the top. I'm not sure if these things are added to enhance the rice or just for the aesthetic appeal of the contrast between the snowy white rice, black seeds, and red plum. The idea that one would put soy sauce in the rice is abhorrent to most Japanese people and the notion that you'd butter it is downright insane, yet many Americans have been known to butter their rice. It's little different than adding it to potatoes or spreading it on bread. Adding fat to starches is what we do.

The way in which we conceptualize cuisine is far more limited than we imagine because we get into habits. Those patterns are governed by what is placed in front of us from childhood. When we had roasted corn, it was delivered with salt and/or butter. Oh sure, occasionally somebody's grandma may have rubbed it with beet juice or rhubarb pulp or some such esoteric combination, but it isn't common.

For most Americans, it doesn't occur to us that we could brush it with soy sauce and that would add a rich, savory, salty dimension that could be incredibly delicious. In Japan, it is not uncommon to see roasted corn brushed with soy sauce, but I have never seen it here. This being a Japanese corn snack, it's going to go with what they enjoy on their corn, so that's soy sauce.

This corn snack is infused with the flavor of roasted corn brushed with soy sauce. Actually, it's a little low on the "roasted corn" angle and higher on the salt, soy sauce, and, yes, even a little sweetness aspect. It's a flavor combination with depth that plays well with the crispy corn base.

One thing I love about Japanese savory snacks is that, most of the time, they have a fairly rich flavor blend. Many American snacks of a similar bent are one-trick ponies - fake cheese flavor, fake "barbeque" flavor (usually heavy on the smoked paprika), etc. In Japan, I find there's generally a richer mix of things like meat-flavored powders, onion, garlic, soy sauce, and yes, even fish powders. This mix includes bonito (essentially fish flakes) broth and kelp powder as well as soy sauce, sugar, and shiitake mushroom powder. You don't have to love any one of them because they come together in a rich melange of savoriness which is unique.

I really liked these, though the hit of sweetness at the end came about as close to undoing the happy rating as it could come. It just wasn't quite powerful enough to step over the line, fortunately. I found this at Nijiya Japanese market for a mere 99 cents (it's a small bag at 26 grams or just a shade under an ounce) and it was well worth the investment. I don't know where others can locate it, but the package size and design screams typical "konbini" (convenience store) fare in Japan.


Thursday, September 26, 2013

Glico Sugar Rich Chou Ice (product announcement)


This product's name caught my eye because it is called "sugar rich". I can't imagine, in a day and age when sugar is considered in the same toxic posse as cocaine and heroin, that we would ever see a product promoting itself with such a name in the U.S. It would be like selling meat as being "fat-rich". Nobody wants that.

The cornerstones of its appeal are not necessarily in sugar, however. It is promoted for its white glaze and cookie crunch. I'm sure that both are full of sugar, though it should be noted that this is not ice cream despite the appearance. It's what the Japanese call "lacto ice" or ice milk. So, all of the sugar is included, but less fat.

This went on sale yesterday (September 23) and retails for 126 yen (about $1.25). It has only 196 calories, but I'm sure it's not especially big since it is stated as being 80 ml. Glico's press release said that the target audience is women in their 20's and 30's who are seeking luxury. I'm guessing the point about that which is not included is that they must bee looking for it on a budget as they aren't paying for higher quality frozen confection.


Wednesday, September 25, 2013

Random Picture #181


One of the things which I liked about Japanese bakeries was the tendency to fashion their bread products in the shapes of animals or characters. Where I was born and raised, I don't think we ever had what would be considered a "real" bakery and my first experience with this sort of bread artistry came in Japan.

Upon returning to the U.S. and learning that they actually do such things here as well, I was a little less impressed, especially with some of the more mass-produced-looking results such as the bears shown above. The one in the front looks like he has been punched in the snout. The one behind him looks rather deformed.

I never really thought much about it, but I wonder if Japanese customers would avoid malformed character bread. Since Japanese consumers are renowned for their fussiness, it would make sense that they would prefer not to get a mutant bear bread. After all, if it's not pretty, what's the point of getting a shaped bread at all? Considering that these are small (about the size of your palm) and cost 200 yen (about $2) each, I'm not sure it's worth paying the somewhat premium price for substandard work.

Tuesday, September 24, 2013

KFC Smile Set (product information)

Images courtesy of KFC Japan.

Anything in Japan can be "chibified". That is, it can be made cute and adorable like Rilakkuma or Hello Kitty. This includes deceased purveyors of greasy fried chicken who, heretofore, were mainly represented in statuary.


Making the colonel, who seemed to be born near-sighted, white-haired and with a goatee, into a little cutie-pie is one of the best ways to get kids interested in buying KFC's "smile set". If that's not enough, then they'll give away little prizes with the meal sets (shown at the top) as illustrated above. The top item is a "cooking board" which, near as I can tell, is about cutting straight (hence the measurement marks at the bottom). I'm guessing it is not anything as solid as a cutting board. The second item is a "hand towel". Those are usually the size and shape of a diminutive handkerchief and meant to be carried around for drying ones hands after using public restrooms that have neither towels nor electronic dryers. The third item is a "recipe memo", because kids are always writing down recipes. Finally, there is a "deco sheet" which you can use to decorate your cakes.

The strange thing about these to me is that they don't seem very "kid" oriented. While you can get your choice of one of these if you buy one of the two "smile sets", they definitely seem that they're for young women, not for kids. How many kids do you know who are decorating cakes using stencils?

At any rate, if you have found yourself in love with the crooked-nosed chibi Colonel and would like to adorn your desktop with his adorable little image, you can download a wallpaper of him here