This is, rather obviously, a display for Calbee Hot & Spicy chips. These are tasty chips, but I wasn't really interested in buying them because I've had them before. They're actually pretty cheap here, but I don't eat so many potato chips and prefer to try something a little more exotic. Since I dismissed these rather rapidly when pondering purchases, I didn't notice something that my husband saw. He said, "did you look at the sign?" It was only then that I noticed that strange English errors don't occur only in Japan, but also in Japanese markets in parts of the country with a lot of Hispanic people.
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Some people have been abusing the privilege of being allowed to post anonymously, so, unfortunately, I've had to disable anonymous commenting capability. My apologies to the well-intentioned who post as anonymous but the bad apples have spoiled it for everyone.