Thursday, March 5, 2009
Calbee Kikkoman Collaboration Soy Sauce Chips
When I reviewed the yuzu soy sauce chips, the great and powerful Marvo from The Impulsive Buy wondered in the comments about soy sauce flavored chips and if they were black. His wish was my command, but only this once. Frankly, I'm a little frightened of what his other wishes might be. If you read his reviews (and you should), you'll understand that that fear is well founded.
Calbee is one of the best known makers of chips in Japan and Kikkoman is known around the world for its soy sauce. Brand name awareness being what it is in Japan, their collaboration is written on the front as if it were a pairing worthy of much rejoicing. I did a little digging around to get some more information about Calbee. The "Cal" refers to calcium and the "bee" to vitamin B1. I'm not sure what chip production has to do with these nutrients, but I'm guessing that at least some of their products are fortified with them. The company was established in 1949 and started out in Hiroshima, but moved its headquarters to Tokyo about 14 years ago. I've been told that companies having a Tokyo address, particularly in one of the major business districts, carries more prestige.
I can now say with certainty that soy sauce chips are not black. In fact, they look and smell very much like plain potato chips. There aren't even any discernible flavoring specs on them. In fact, the soy sauce component in the chips is so faint as to nearly be undetectable. If you cram a few in your mouth at once (not recommended), you get a better sense of the soy sauce flavor, but it's very subdued.
Don't get me wrong, these are very good chips. They are thin, super crispy, and not too oily. Calbee has always made great basic chips, but making these soy sauce flavored with so little soy sauce flavor seems pointless. Perhaps the flavor is so weak because they wanted to push the whole "simple" flavor concept that is mentioned on the bag. These chips will be on sale until early June and I'd recommend interested parties grab them while they can, but you'd probably be just as happy with regular chips and they (plain chips, that is) are not going anywhere.