Monday, September 27, 2010

"Adult Sweetness" KitKat

There are so many jokes a reviewer could make about an "adult" KitKat in terms of marital aids, pornography, etc., but as someone who has been an adult for a long time, I'd say that there are bigger realities associated with adulthood. I'm talking about things like paying taxes, being fully responsible for any crimes you commit willfully or unwittingly (not that I've ever committed a crime...), and realizing that you are neither immortal nor invincible. If eating this KitKat conveyed the sense of your own mortality, it'd truly be "adult".

In the end though, this KitKat is a brilliant example of what most Japanese KitKats are these days; they are the product of a better team of marketers and graphic designers than creative cooks. The thing that makes this "adult" is that it isn't supposed to be as sweet as most KitKats. This is achieved solely through using a very mild dark chocolate coating instead of a milk chocolate one. If you are a fan of dark chocolate that gives you an intense hit, this isn't a bar for you. It's the sort of dark chocolate flavor that cocoa sissies can find palatable.

When I opened the package, the scent reminded me of the sort of dark chocolate that I used to get at Halloween time in the form of a Hershey's  miniature that someone tossed in my trick-or-treat bag. It tasted good, which is to say that it tastes like a KitKat with marginally less sweet dark chocolate. It's really such a subtle variation on the classic presentation that it's hardly worth noting.

If you like KitKats, you'll like this. It's good and costs the same as all Japanese KitKats (120 yen ($1.43) in convenience stores, 100 yen ($1.19) at Okashi no Machioka, where I got mine), but I would avoid it at all costs if you're considering paying a premium price for one via an importer. It's simply not interesting enough to pay more for. That being said, if you're living in Japan, it's about 5% more interesting than a regular KitKat and worth picking up as a change of pace.


Anonymous said...

I live in Chiba. I've seen these in supermarkets and been curious about them so thanks for reviewing them! I may try one next time I'm chocolate hunting (i.e. tomorrow).

gossip_bangkok said...

I now live in Beppu, and there's only two flavor of KitKat I've found so far; the normal one and the aloe vera one... :(

Orchid64 said...

Thanks to both of you for commenting!

gossip bangkok: I still see those aloe vera ones around, too. Sometimes, it's really surprising how long things linger!

gossip_bangkok said...

I wish we had the green tea one here. I think I'll have to travel to Kyoto soon!