Click to see a larger image.
Sometimes you have to wonder just how much cultural differences affect perception. Take the illustrations on these two bags of sembei (rice crackers). To me, the inset pictures look like worms crawling out of the crackers. To a Japanese consumer, does this look like fish or shrimp goodness climbing into the crackers? I've never wanted to know sales stats on a particular product as much as I'd like to know them about these.
1 comment:
Haha, funny! I'm not sure I'd call them worms, but they certainly don't look too appetizing..
Post a Comment