My expectations of these were that they would be a variation on conventional cheese balls in the U.S. By that, I mean a version of a cheese puff in ball shape. My supposition was incorrect by and large. This is one of those snacks which is unique and defies comparison because we don't have anything like it in the U.S.
These are little balls of softly crispy rice with a cheese coating that resembles white chocolate in texture. The inside is airy and isn't exactly crunchy because it's not brittle, but it's a little crispy. It's like soft sembei.
My guess is that the texture is achieved through using a lot of oil as the first ingredient is soybean oil. The interior is reminiscent to the melt-in-your-mouth texture of the fluffy sembei made by Echigoseika. It's not quite as soft and decadent, but it's on the spectrum.
The exterior texture is very yielding and seems soft, but it doesn't melt despite having a soft texture. It's cool on the tongue, and mildly cheesy. The description calls it "cheddar cheese cream" which sounds about right for the profile. The interior has not strong flavor, but is mainly a textural element.
I really enjoyed these and was delighted by how unusual the combination was. This is a big part of what enjoying foreign-made snacks is all about for me. I love it when I'm offered something which defies description or comparison as opposed to being a variation on a familiar theme.
Note: This was part of my cheese "sweets box" provided free of charge by ZenPop.