There's an episode of the Simpsons in which Ralph Wiggum says, "Sleep, that's where I'm a Viking!" In this spirit, Sanko Seika would like you to consider yourself a samurai at sembei (rice crackers). Both of these notions inflame my inner cynic. We seem to be gravitating toward a world that both rewards people for trying (but not necessarily succeeding) at difficult tasks and allows them to have a lofty sense of achievement for succeeding at extremely easy and mundane tasks like eating and sleeping.
If one could be a samurai at eating sembei and if samurai could be women (they can't), then I might actually qualify, though probably not by eating these crackers. For those who don't know or remember, yuzu is Japanese citron. It is tangy like lemon and sometimes slightly bitter like grapefruit. The flavor is fuller-bodied and less mouth-puckeringly sour than lemon and mixes very well with savory, chili flavors (though it works in sweets as well). These crackers are the Japanese equivalent of "lemon pepper", but they don't exactly taste the same as that flavor combo.
Yuzu koshoo is my favorite savory flavor combination for salty snacks. It's unique but approachable for Western palates. For this reason, I was very excited to see this in Marukai supermarket, especially for the very reasonable price of $2.20. That being said, this contains four individual serving packets (around 70 calories each, so not a lot in each one). It's a decent value for an import, but nothing like the volume most Americans are used to getting for their buck when they approach snack treats.
These are what the Japanese often translate as "hard" sembei. They are thin and brittle instead of puffy and airy. I prefer the puffy style, but these are okay as well. I always find the hard sembei to be a bit tough as rice doesn't seem to fry up in the same manner as potatoes. The shellac-like outer coating can also be a bit sticky or tacky to the touch, though these did not have that quality.
The first bite yielded the nice, zesty flavor of yuzu followed by a strong hit of the cooked rice flavor that I've come to know in all forms of sembei. I waited for the peppery chili flavors to hit, and then I waited some more. I thought that there may need to be a build-up of heat and flavor to find the "koshoo" part, but it never came along. The yuzu flavor was nice and quite present, but the pepper was missing in action.
This is the kind of food that I find it difficult to rate. While these are perfectly serviceable and even reasonably tasty, they are far from the best of this type of sembei I've had. The lack of a "bite" from the pepper in a product that is sold as having that flavor is disappointing. While I was perfectly happy to finish the bag and didn't regret buying these, I don't see myself having them again.