Sunday, December 28, 2008
Kit Kat Mail
There are going to be some cases where I won't need to actually buy something to report on it as a snack. These cases will be rare, but there will be a few. I have a sneaking suspicion that a lot of those cases will involve Japanese KitKats.
On that note, I'm going to tell you about KitKat Mail though I've not purchased one. Now, this may sound like a KitKat that is flavored like the back of a postage stamp, or possibly a disgruntled postal worker (tired, bitter, and angry-like a moldy chili pepper), but it's actually a regular KitKat in a new package concept.
The idea with these KitKats is to buy a box for 210 yen ($2.32), slap a 140 yen ($1.55) stamp on it, and then toss it into a post box. There are "4 pieces" in it according to the web site, but I'd wager that the volume is either about the size of a regular KitKat or just a bit bigger. They don't offer weight information, but I think it's almost certainly going to be 4 mini bars or 4 individually wrapped fingers. The promotional information for this says that these are to "support students", meaning that mom and pop can send their kid who is off at school a box of these for only about 3 times as much as it'd cost the kid to go pick one up at a local convenience store. Hey, but it's not about the price or the volume. It's about the love.
The main appeal of these is that the box is designed to withstand domestic mail handling and the stamp value required is known and set. You don't have to take it to the post office and have it weighed. Nestlé Japan has produced these in cooperation with the postal service and they'll be available on January 5, 2009. The timing of these coincides with the period in Japan when students traditionally start taking their grueling entrance exams. So, I guess that the years a child has spent cramming away at juku ("cram schools" that prep kids to take entrance tests) rather than enjoying his youth will all seem worthwhile if you just send them a KitKat of encouragement.