Monday, November 28, 2011

KitKat Air In White



My husband recently went home to visit his family and take care of some business in the U.S. Being your faithful snack blogger, I remained in Japan all alone so that I might purchase junk food and write about it. Okay, you know that is a big, fat lie. I stayed here because the fuel surcharges are so expensive that we couldn't afford two tickets to paradise. The point is that he brought me back 6 boxes of meringue cookies from Trader Joe's. For reasons I can't explain because they go beyond the love of crispy, marshmallowy cookie goodness, I am crazy for meringue. I know a lot of people find them chalky, too sweet or lacking in flavor, but I adore them.

If you've ever made meringue cookies (and I haven't since it requires running the oven at low temps for a long time and I'm so impatient), you know that it is made by beating air and sugar into egg whites then baking them. It struck me that eating something which incorporates air is really paying money for nothing, yet I will still most likely gobble down all of my Trader Joe's vanilla meringue cookies in record time. It does beg the question of why something should be more desirable with air when it is perfectly fine without it. Of course, I speak of the KitKat, not meringue, which absolutely requires air to be anything more than just egg. The answer to why there's air in these KitKats is obvious to me: Nestle Japan is out of any other ideas.

This is a box of mini KitKats weighing in at about 40 calories per and each is about half the length of a single finger, but a little wider. There are 7 in the box (lucky 7? too cheap for 8?) and they cost 150 yen ($1.98) at convenience stores. That makes them on the expensive side, but pretty much normal for this type of special release.


These smell rather different than usual KitKats, but it is hard to pin down why. Since there is both white and darker chocolate, you get two different tastes and better depth of flavor. The base is bittersweet and the top is buttery white chocolate. The wafers only lend texture and crunch, and less than usual because of the need to make a higher "air" portion on the top caused a few wafers to be sacrificed. Sometimes airy chocolate has a bit of a crispy feel to it, but it really doesn't seem to be doing much here besides lowering the total calories.

I liked this a lot because the chocolate flavors came together well. A little more crispy wafer would have been good, but I'm not complaining. I ate two of these at one time and it didn't seem incredibly sweet in the build-up. For any consumer-level chocolate, and one with a white chocolate component, that's pretty impressive.

Though this isn't the most bizarre or exciting KitKat Nestle Japan has come up with, it's still pretty tasty and is the first one that I think competes favorably with the original bar. In fact, I'd say it beats it in terms of the chocolate, but falls just a bit short on the wafers. The air aspects absolutely does nothing for it. However, I'd definitely buy this again.


5 comments:

Japan-Australia said...

Its looks really good and love the combo of two different types of chocolate with a crispy wafer :)

Japan Australia

p00lriah. said...

trader. joe. is. AWESOME.

too bad your husband didn't bring back any hummus & pita chips. yum.

SirJman said...

I thought about buying these last week on my trip through Tokyo, but I thought they were just air-filled Kitkat, and therefore weren't worth the premium over a regular one. :( I should have given it a try.

Eggplant said...

I saw a version of Oreo kit kat, and strawberry hazelnut the other day in a convenient store as well. However, I didn't bother trying. I've been so disappointed with Kit Kat and their flavoring lately, that I would rather stick to the original for the time being.. Maybe I'm missing out? :P

prettyprettyyumyum said...

I like how you say the 'air' does nothing for the taste. Haha! Such a funny flavour. Glad it was oishi.