I love the fact that I work near two shops that specialize in regional foods. It allows me to see stuff which is marginally different than that which is sold in Tokyo with different packaging. Take this "Imorin Monroe" sweet potato cakes from Hokkaido. Inside, they are the same old common long-shelf-life sweet potato cakes that you can buy at almost every convenience store and supermarket, but they've been given a Hokkaido cultural twist by naming them after... an... American... movie icon. Hmm. OK, not so much with the Japanese culture here. Still, it's a cute concept, and was worthy of a picture.