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Since breakfast cereal isn't very popular in Japan, it always seems odd that there are these cereal-based sweets though it really shouldn't since there is no reason why the Japanese can't puff or crisp rice for cereal as well as anyone else. These bags of cereal snacks are blocks of crispy rice glued together with rice syrup. The silver bowls contain samples and this was an unusual display because there are actual economies of scale at play here. It was extremely rare to see any sort of meaningful price reduction for buying more in Japan. One bag is 400 yen and three bags are 1000 yen. That being said, I think that even at 333 1/3 yen per bag, these were overpriced.