Friday, September 14, 2012

KitKat Senses Hazelnut


There are a lot of facts out there of little or no importance to the public at large. They're the sorts of things that may end up as a Trivial Pursuit question or only be asked when someone is a niche blogger who notices small things which aren't really worth noticing. Though others were already aware of this, I finally figured out that KitKats are made by two different companies and this may account for the way in which American ones differ from those around the world. Hershey's makes the U.S. version and Nestle makes the rest. A good comparison and explanation can be read here.

I worked all of this out because I was pondering why America generally has only boring KitKat flavors (white, milk, and dark) and thought perhaps that I should research whether or not there are some varieties that I didn't yet encounter. That's when I discovered that Hershey's runs the show in the U.S. and they make it the most boring show ever. I guess the fact that KitKats are the best selling candy bars in the world makes them complacent. Frankly, I feel taken for granted, Hershey's, and I refuse to buy any of your boring KitKats even though I am back in America again.

I tried to figure out or research why these are named "Senses", and it seems it is nothing more than implying this will delight your senses. The commercials seem to emphasize the lower calorie nature (165), lightness, and the added "surprise" of the hazelnut cream. There is another variety, which may or may not be on the market, which includes caramel cream instead of hazelnut. I can't understand why anyone would think that was a good idea.

Clearly, this is not an American bar since it is hazelnut, which is really not the most exotic flavor out there, but it is very attractive to those of us who can't buy a jar of Nutella for fear that we'll eat half of it at once with nothing more than a spoon. I found this at "Zad Grocery", a place that I saw while my husband and I were driving around near his former childhood home and decided to stop at because it had Arabic writing on it. It was, unsurprisingly, a(n awesome) Middle-Eastern/Indian/African food shop and this bar held appeal because it had Arabic writing on it. However, it was made in Poland. So, I guess that this is an international bar. If you want to get one of these, I'm guessing you can find one easily in Canada or Europe in most shops. In the U.S., I've seen them at Cost Plus World Market and you can find outlets to buy them online.


This bar has 5 little segments so that you can break off small portions. My picture doesn't do a very good job of showing this, but there are wafers on the bottom and a light whipped hazelnut cream on top. It's all covered with the milkiest of milk chocolate. It's very European in taste and smell and closer to Cadbury chocolate than a Hershey's Kiss. The flavor is rich and the texture is very light, but the hazelnut is less a flavor addition which is distinct from the chocolate and more of a modifier of the overall chocolate experience. It is quite sweet, even though it is not American. Frankly, it made my teeth ache a bit when I ate a square, but I loved the taste.


This is a very good bar if you like hazelnut cream, milk chocolate and the crispiness of wafers. If you're familiar with the Kinder Bueno bar, this is like a slightly heavier version of one of those. The Bueno has more hazelnut cream and wraps the wafer completely around the creamy center. This stacks the wafers and puts the cream on top and has a thicker amount of milk chocolate. The Bueno's chocolate coating is a bit inferior to this (and tends to flake off the wafer). In a contest between these two similar bars, I think that ones mood would dictate the winner (sweeter and heavier or lighter and less sweet). I'd definitely have this again though, and it means I have one more chance to tell Hershey that I'll keep patronizing Nestle if they can't justify my KitKat love.




2 comments:

mysli said...

Well, I think german Kitkat are made by Nestle - but we also have only those boring flavors (mostly milk, if you're lucky they have white and dark). Plus this "senses"-stuff. But no interesting flavors at the horizon...

Gema said...

Hi, in the UK Kit Kat Senses were quite a big deal when they were first released - they are definitely aimed at the female market. All of their marketing promotes the low calories and they often team up with fashion magazines and female singers. Nestle make UK KitKats, I guess they make sweeter and creamier chocolate for the British palate (and to compete with Cadbury). I once had an Australian KitKat which was a bit waxy in texture - I read once that it is made differently so it doesn't melt in the heat...