Fujiya Country Ma'am Double Chocolate Crispy Cookies

There was often a confusion in Japan about the difference between "ma'am" and "mom". In terms of how they get translated from English to Japanese, the sounds are very likely indistinguishable. That's my way of saying that I don't know if this brand name is meant to bring to mind an old-fashioned mother in an apron making fresh baked cookies for her brood or if it's meant to elicit a gentile woman who lives in the country and serves her guests, for who she is the quintessential hostess, an array of fine sweets at tea time. Of course, it doesn't matter, but part of what I think about is branding and who it is meant to appeal to. The names of successful products are important and savvy companies know it.

The Country Ma'am line has expanded since its early days of being the soft cookie that you put in the microwave for a fresh-baked experience. Part of that expansion is the "crispy" line. Part of it at present is also a summer offering of cookies that are supposed to be put in the freezer. Whatever your temperature wishes, Country Ma'am appears to have you covered - hot, cold, or room temperature. The crispy line is for those who don't want to fuss with major appliances. I tried one in the microwave and it didn't do anything for it and I'm pretty sure that freezing wouldn't do much for it either.

I picked this up for $1.50 at Daiso Japan. Each bag contains 6 cookies at 46 calories per tiny cookie. One of the things that tends to put me off of the Country Ma'am line is that they are so fatty and rich for such a small morsel. In terms of the calories, they are the Oreo of the Japanese cookie world. I tend to prefer to spend my calories on a meringue cookie or a rice cracker (sembei) instead of two small bites of cookie. This consideration may not matter to most people, but it matters to me.

The point of the crispy cookies is rather obviously to offer a cookie which is crunchy. These do deliver on that front. They are tiny little crispy cookies (a little bigger than a quarter or 100-yen coin) with a deeply rich chocolate flavor. In fact, the flavor is reminiscent of a brownie. They are very similar to something that I recently tried here in the U.S. called "brownie brittle." The main difference is that the brittle is super crispy and these are between a regular cookie and that brittle in texture.

The call on this is hard to make. These are good little cookies with a nice texture, but given the small size, I'd rather blow 50 calories on a slab of brownie brittle (which will give me far more time with the texture and flavor for the same calorie footprint). However, not everyone can get brownie brittle and the comparison isn't quite fair. If I was in Japan and I wanted to have a shelf-stable bite with a nice chocolate punch, I'd buy these. Here in the U.S., with other options, I can't see choosing this again. So, I'm rating this as "indifferent", but that's only because I have other choices which are cheaper, more flavorful, and a better calorie to enjoyment ratio. If I were still in Japan, these would probably get a "happy" rating.

Bourbon Petit Strawberry Langue du Chat

Since returning to the U.S., I have seen a pastry called a "bear claw/paw" many times. I've never actually consumed one, because they are huge and have almonds and my husband doesn't eat nuts and I don't want to be responsible for the full calorie load on my own. The reason that I've seen so many of them is that my husband has a fondness for donuts so I've seen a lot of different donut shops and their various takes on the "bear paw".

Sometimes, these specimens actually resemble the paws and claws of a bear in their shape and they definitely have verisimilitude when it comes to size. At others, it's just a rectangular dough concoction which someone has haphazardly snipped the edges of in a weak attempt to make it look like it could be a paw in an abstract or cubist representation. In other cases, it's just an almond pastry that is square or rectangular and has the same components as the traditional bear paw, but doesn't look like one at all. In one case, it looks like a bear paw only if your bear is a mutant with a lot more toes than usual.

The idea of how foods drift in appearance from the name they have been given was brought to mind because "langue du chat" means "cat's tongue". The original is a long, stretched shape with has two somewhat spoon-shaped ends. Though this is called "langue du chat", you'd have to have a pretty weird cat to have a tongue shaped like these nearly perfectly round little cookies. Clearly, like the bear paw, the composition appears to be the reason for the name. That being said, I've read that it's supposed to be a chocolate, not a cookie, but then I never encountered the name at all until I moved to Japan. There, langue du chat tends to refer to two crispy butter-cookie-like wafers with a  modest amount of sweet chocolate filling some sort. These cookies definitely fit the description in terms of content, if not in appearance, of the langue du chat that I experienced in Japan.

A quick whiff reveals a pretty potent strawberry chocolate smell. The first sensation is largely textural rather than about flavor. The outside cookie, rather disappointingly, doesn't have much flavor at all. It does have a slightly melt-in-your-mouth and somewhat crispy at the same time texture. Most of the flavor comes from the rather sweet strawberry filling, but there is little enough filling that you don't get overwhelmed by the sweetness. The punchy strawberry flavor that is carried by the acids in them doesn't come through until you have a second cookie, which at 12.5 calories per cookie, you can certainly justify doing.

I paid a dollar for these at Marukai Japanese market and I find myself torn about how I regard them. They are certainly decent little cookies. The texture of the cookie itself is excellent, but I also wish it carried some margarine or flour flavor to create greater depth. I'm absolutely in low with the texture and the tiny size (each is about the size of your thumbnail), but I'm not an enormous fan of strawberry. The bottom line is that I'm happy that I bought these, but I don't think I'd get them again. I am inspired to try a chocolate version in the future. Because of that, I'll settle on a "happy" rating rather than "indifferent".

Careme Delicia Strawberry Fromage Chocolate/Cookie

Stand-up comedian Jerry Seinfeld once did a bit about how cars were named to bring to mind certain words, but to not actually use them. One of his examples as "The Integra", which was meant to evoke thoughts of "integrity". This candy/cookie combination obviously took a page from the book being referenced by such car makers. It's not "delicious", it's "Delicia".

This is another in a line of sweets designed to bring to mind a much more complex confection. I love these in theory. In practice, I'm often disappointed. I never expect them to actually taste like a real strawberry cheesecake. My only hope is that they have complexity sufficient to distinguish them from something like a plain white chocolate bar flavored with strawberry. If you're going to make such a fussy treat, then at least make sure the consumer's experience is nearly as good as the candy looks.

The candy smells delicately of strawberry. Biting into it yields a textural wonderland with the crispy little cookie providing crunch and contrast to the somewhat soft strawberry white chocolate and the even softer white "cheese" filling. The textural complexity is accompanied by flavor depth including some sense of creamy whipped cream, ever so slightly floral strawberry, and a hint of earthy grain from the cookie. I'm not going to say everyone will pick up on all three of these elements individually, but they are there if you take the time to notice during the tiny sweets brief experience in your mouth to heed its attributes.

This is a pretty impressive little treat that offers layers of complex flavoring and texture though what I can only assume is the work of tiny little fairy folk. Each is about the diameter of a nickel/five-yen coin/your big ass thumbnail but is a cookie platform with freeze-dried strawberry encasing "cheese cream" which in turn has a tiny dollop of stawberry sauce and is topped with a disc of strawberry-flavored white chocolate. It sounds like it'd send you into sugar shock, but the sweetness level is very balanced with the blandness of the cookie and the tartness of the strawberry.

All of this weighs in at only 31 calories per bite. Yes, it's a small portion, but if you compare it to a square of Milka chocolate (22 calories) or a Hershey's Kiss (25 calories), it's got a lot of bang for the calorie cost. In terms of the monetary cost, I paid a little over $2 for this at Marukai market. For 8 pieces, that is somewhat expensive, but my husband and I look at junk food as much as the experience cost as the cash. If you can eat one of these and be happy with it, then it is well worth the higher price. I can say that I'm intrigued to try more of the Delicia sweets after this and would definitely buy this one again.

Bourbon Petit Strawberry Chocolate Chip Cookies

There are some words in the English language (and I'm sure other languages as well, but this is the one I speak fluently and know the best) which carry a particular connotation. This is something which I find rather regrettable as I think words that are not meant to be derogatory should be able to retain their neutrality and be seen as purely descriptive.

I'm not talkinga bout words like "bonehead", which is clearly meant as an insult, or even things like "stupid". The type of word I'm talking about is something like "fat". This word actually is an adjective, but it's also used as an insult because being fat is seen as such a crime against humanity in our current age. Of course, it's only derogatory when we're talking about humans. If we're talking about cats, it can just be considered incredibly cute and cuddly. At least I love big fat kitties.

While "fat" is seen as having a derogatory connotation, "petit" is seen as having a fairly positive one. In fact, unless we're talking about men, I'm pretty sure petit is always seen as being a good thing. For women, shopping in the petit section is seen as an achievement. Petit animals - the sort that yap and crap everywhere - are somehow seen as adorable no matter how inbred and lacking in brain power they seem to be.

When it comes to snacks, I'm not sure of the connotation and it's interesting to note that there's a line of "petit" snacks in Japan and the French have their "petit fours", but America has "super sizing" and "Big Gulps". If anyone knows a line of "petit" snacks in the U.S., I'd like to hear about it. Mostly, I'm seeing "giant" this and that. Though, to be fair, there are "Giant Pocky" in Japan. At any rate, I'm not so sure that "petit" branding would sell in the U.S. as it does in Japan as we seem to like our women tiny, but not our food. That's a rather odd contradiction as big food makes it harder to have petit people.

As is always the case with the "petit" brand, these are tiny little cookies. Each is about the diameter of a 5-yen coin or a nickel. That's a little bigger than your thumbnail if you're me. The calorie count is 16 each. That sounds pretty demure until you consider that you could easily put away half of the package in one sitting if you weren't being careful.

Each cookie is cripsy and has a shortbread-like texture. You get hit by a burst of bittersweet chocolate chips coupled with a light strawberry flavor. The strawberry elements works far, far better than I would have imagined because it is not overly acidic nor floral. It sits in the background adding depth without clashing with the chocolate chip titans.

The texture of this is amazingly satisfying and this was a far better little cookie than I could have guessed. In fact, I loved it and no one is more surprised than I am that that was the case. I expected this to be very "meh", but this is a definite strong "happy". At $1 (about 100 yen) per package, I would definitely buy these again.

Furuta Creamy & Crispy Pie

Recently, I read an article on a food news site in which someone was extolling the virtues of monaka. The notion of the ice cream encased in the cone rather than heaped on top of it was just too exciting for them. It's as if the writer felt the Japanese had done something truly remarkable.

The problem is that no one cares that much for a cake cone, and monaka are the equivalent of cake cones bricking up your precious ice cream. They're edible Styrofoam packaging with little flavor and a less than appealing texture. And I have to say that cake cones in the U.S. are actually better than the monaka coverings I experienced in Japan. That's probably because they aren't being sold with the ice cream already in them where it can leech moisture into the cone over time as the hapless confection sits in the freezer waiting for someone to find it appealing enough to buy.

I'm not saying monaka were never good. I found the Jumbo Morinaga one quite appealing, but that was more about the filling than the "wafers" that encased it. My point is that they don't taste like much, but that actually suits Japanese tastes pretty well. In fact, in my experience, the Japanese love things that are on the bland side. It's why I so often heard students complain about food in the U.S. being too sweet or too spicy. Note that they rarely said it was "too salty", but that would be a bit too ironic coming from the land of soy sauce.

When I buy any snacks from Japan, I keep in mind that their tastes are different. A lot of the time, I have to look for subtlety and texture rather than strong tastes. When things are good, there is flavor depth which reveals itself in the absence of a high amount of sugar or spices.

When things are not so good, well, it's rarely actually bad, but is something I tend to be indifferent toward. In general, one of the more popular types of crispy cookie-like snacks that falls into the "indifferent" category are these "pies". When they say "pie", don't think "Hostess fruit pie", think "pie crust". That's my way of saying not to expect a lot of sophisticated flavor.

The cookies smell of margarine which is desperately trying to convince someone that it is actually butter with a faint hint of coconut. The strange thing is that coconut is nowhere in the ingredients, so it must be some sort of olfactory hallucination. The cookies are about half the size of my palm. Each is 48 calories.

The flavor of these is definitely on the muted side. They are lightly sweet with the fake butter and fried flour being the outstanding flavors. Each is light and flaky and like layers of concentric pie dough. There's not a whole lot going on in the front end, but there's a back end flavor which is very reminiscent of the edge of the crust on a pumpkin pie. Most of what you're getting from these is texture, not taste and there's very little in the way of depth. These are a snack that cries out for some sort of addition, whether it's a little jam, a side of cream, or a cup of tea or coffee.

These aren't bad at all. In fact, I think they'd go over well as a garnish on ice cream or even used as a heart-shaped decoration on the side of a frosted cake. In fact, they'd be ideal for the latter since they add a textural contrast and could match nearly any flavor of frosting or cake. At $1.50 (150 yen) per package for 7 "pies" (at least at Daiso), it also wouldn't break the bank to buy them. Mainly, however, these are for people who want a variation from the tea time butter cookie and really aren't much of a taste event.

Haitai Chocolate Cookie Bar

If someone decided to create the written equivalent of esparanto, that is, a writing system that everyone could use as a common form of  communication, but was no ones native language, would you want to learn it? Would you be willing to memorize the characters and learn to type and write them? If it were possible, what are the chances that we could get all the peoples of the world to make the effort? I can't speak for everyone, but I'm pretty sure that a lot of the English speakers wouldn't trouble themselves since they currently possess the dominant language for international exchanges. Why should they bother?

I think about things like this when I look at a package like the one this candy bar came in and think about the fact that I can't read anything on it. Unlike the Japanese, the Koreans don't alway splash a bit of English here and there to give us a clue of what is going on. And, unlike Japanese, I can't understand a single Korean character, but my brain tries to shape them into Chinese ones in an effort to try. This does not work at all, and only increases the depth of the furrowed wrinkle between my eyebrows that becomes more pronounced with each passing year.

I picked this up at a Korean market for a mere 79 cents because the concept reminded me of a Japanese candy I've had and reviewed before called "Black Thunder." This is a kid's candy which is fairly cheap and had a surge of popularity around the time that I was leaving in March 2012 because the maker, Yuraku, hitched its wagon to the Japanese men's gymnastics team and I believe a particular athlete (whose name I do not know) said it was his favorite candy. He may have been a baseball player. He may have played soccer. I don't know. I only know that he wasn't a sumo wrestler and I'm pretty sure that getting your candy endorsed by one of them wouldn't necessarily be perceived as good for the brand as no one would want to think candy has the chance of making you gain weight.

At any rate, if you compare the pictures from my review of Black Thunder to this bar's pictures, you'll see that they are quite different inside. Black Thunder has much bigger chunks of cookie and some cereal. This is smaller, denser bits of cookie bound by chocolate.

The chocolate candy portion is not especially sweet and mainly seems to serve as a somewhat dryly finished bonding material for the cookie bits. This is not a bad thing as the cookies carry a lot of the nice somewhat bitter chocolate flavor of the sandwich cookie that an Oreo has. The textural contrast is also pretty good with some solid, but not brittle, crunch from the cookies and some yielding, but firm sense from the chocolate. Even though there is no "cream" portion, there seems to be somewhat of a similar flavor in the bar which carries the same sweetness.

I think this bar is better than the Japanese one because the chocolate is less waxy and the chocolate flavor more pronounced. Both have great textural qualities, but the cocoa seems to be a bit higher quality in the Haitai cookie bar. For 170 calories for a relatively lightweight bar though, this packs more of a calorie cost. It'd be a toss up which I'd go for. This wins for taste, but Black Thunder is lighter and wins for the calorie to enjoyment ratio. Either is a good deal and I'd recommend picking one up if you can - especially if you're a fan of the cookie part of an Oreo.

Bourbon Marron Blanchul

I've been reading a book about the nature of good and evil, and, no, I'm not going to talk about how food is "good" or "bad" based on its nutritional content because we all know that isn't going to have a happy ending on this blog. The book talks about a large number of studies conducted on babies in order to determine if we are born with our sense of morality or if we learn it. The jury will be forever out, but early results indicate we are not born as tabula rasa (blank slates), but come with some basic sensibilities or inclinations.

The reason I mention this book is that the studies are discussed in terms of how valid what they are measuring is based on how the study is designed. For example, to see if babies like "good" or "bad" things, an animation using colored shapes (red square, blue triangle, yellow circle) was used in which on shape either helped or hindered another while it traveled up a hill. The writer labors to let the reader know that the colors and shapes were varied in order to be certain that the babies didn't like a certain color or shape, but rather liked the shape that pushed the other up a hill and disliked the one that blocked it.

How you look at something matters as much, if not more, than what something actually is. Truth is not nearly as objective as people believe it is because there is always a perspective that may be as valid as what you see as an absolute fact. The people who designed the original experiments probably just thought shapes were enough to take away any bias on the part of babies while allowing for discriminating features, but then others came along and said they saw the baby's preferences differently. The experiments had to be refined to eliminate all possible interpretations other than the one which said babies like helping things more than harming things.

The interesting thing about studies like this and analyses is that how something is conceptualized is highly variable. In Japan, I often had this difficulty with students who tried to translate concepts from their language to ours. Some of my students called sembei a "cracker" and some called it a "cookie". Since sembei are both sweet and savory, hard and dense, and light and airy, it is difficult to say any particular translation is correct. The Japanese conceptualize sembei as these crispy things made of rice and don't need to break them down into sub-categories. However, Western folks don't tend to see "crackers" as something sweet and I wonder if it is impossible for someone to be given a frosted sembei and think it was some bizarre Japanese "cookie" rather than a "cracker".

The reason this thought came to mind was that I was looking for today's item on Bourbon's web site so that I could get more information about it. It turned out that locating it was quite a byzantine task. Is it a cookie? Is it chocolate? Is it candy? Each is a thin, delicately crispy plank with a large amount of chestnut chocolate filling between. The box calls it a "blanchul", which sounds French, but I couldn't find anything that explained what that might be. In fact, searches just turned up more varieties of "blanchul" that are sold by Bourbon.

At any rate, I don't know how Bourbon sees these, but I checked "biscuits", "chocolate", "small box biscuits", "chocolate snack", and "snacks" (long shot as this is usually a catch-all for salty things) and I could not locate the damn things. What is it that Bourbon sees these as? Well, it turns out that they see them as a limited edition release that came out at the end of August that no longer warrants addition on their web site... so much for perspectives on the truth and other lofty thoughts that don't belong in a snack blog anyway.

Getting to the business at hand, which does belong on a snack blog, these are excellent cookies. They are sweet, crispy, and have a taste which is reminiscent of caramel and coffee. The "coffee" aspect comes from the roasting of the chestnuts. The caramel probably has to do with warmed sugar and butter aspects. It doens't taste strongly of chestnut, but tastes quite good nonetheless. The box says that 10% is chestnut, which really isn't an enormous amount, but it all works nonetheless.

I loved these and felt that they were a perfect fusion of cookie and candy. They may be on the sweet side for some, but, to me, that just encourages portion control. Each cookie is only 22 calories and packs enough of a punch that you aren't going to want to gobble a bunch down at once. I don't know how much longer these will be on the market, though chestnut is an autumn/winter flavor so I'd wager they have another month or two. I found them at Nijiya for $2.19 (about 225 yen). In Japan, they're 130 yen ($1.34). They were well worth what I paid for them and I'd buy them again.

Random Picture #185

I found this box of cookies at one of the Japanese markets that I frequent and was immediately struck by the similarity in appearance between this and an Aussie favorite. This product is, apparently, not new and was recently refreshed in some way (package design, most likely). There was only one box at the market and it was pretty obscenely priced at something like $5-$6 for a smallish quantity. I've had TimTams, which these at least superficially resemble, and I wasn't willing to shell out so much money just to see if what looks like a duck also quacks like one.

There are two flavors of this out at present according to Glico's Bitte web site - chocolate and rum raisin. The latter sounds pretty gross actually. If any of my readers have tried this and are familiar with TimTams, I would be curious to know if they are similar of if they just look alike.

Incidentally, you get a free Astoria-brand instance coffee "stick" packet with this. I guess they want you to have the chance to enjoy this with their instant coffee. That didn't really sweeten the deal for me in considering this purchase.

Careme Quattro Fragrant White Cookies

I recently watched a lecture by a priest on addiction. You might ask yourself, "why is a priest talking about addiction?" You might also say, "this is a Japanese junk food blog, why on earth are you talking about priests giving lectures on serious topics?" This are all good questions and I have a good answer. He was talking about how there are certain things that we are born enjoying and, as children, we like things that are sweet because our genetic heritage has inclined us to do so.

When it comes to things like coffee and booze, we have to actually learn to like them. Part of how we do that is to adulterate them with more pleasant-tasting things like sugar, milk, or juice. We add something we naturally enjoy to something we find less pleasant in order to acclimate ourselves to bitter or harsh flavors. Once you get addicted to caffeine or alcohol, you can let go of those things which make them palatable and focus on what you need to get you high.

As this priest talked about how kids like one thing and adults like another, I thought about adult tastes and how we tend to separate them from those that children enjoy. Alcohol, by virtue of the illegality of consuming it at younger ages, at least outside of ritualistic practices, is something that we associate with adult tastes. However, sometimes, even adults don't enjoy the taste of alcohol. We have to learn to like it.

This cookie is part of an adult tastes line-up of the Quattro cookie line. I'm sure that this is an idea that they ripped off from Nestle Japan with their popular "adult sweetness" line of KitKats. What does "adult" taste like? It appears that it tastes like rum raisin as that is what the goo inside of these little biscuits is highly reminiscent of. One must ask why they didn't simply name them "rum raisin". It could be that I'm wrong about the flavoring or it could be that "mystery meat" sounds more provocative than "meatloaf".

I picked up this box of 6 cookies for $2.29 at one of the many Japanese markets in my general area. This is my second review of one of the Quattro line of cookies. The first one was an orange chocolate one that I loved so much that I sent a box to my sister. I won't be sending a box of these to my sister.

There is really nothing "wrong" with these cookies, but there are several things that they didn't exactly get "right". One was that the chocolate cookie portion is so flavorless as to practically be a plain cookie. I think more chocolate bitterness would have balanced out the almost cloying sweetness of the white chocolate. Sandwiched between the white chocolate and the bland cookie is another layer of slightly off-white chocolate that is supposed to be cheese flavored, but not much of that comes through. The dominant flavor is what I perceive to be the sweet white chocolate and the rum raisin sauce.

I like the textural mix of the crispy cookie, soft-ish chocolate and the jelly-like filling, but that's really not enough to overcome the fact that rum raising is one of those "adult" flavors that I never developed a strong affinity for. I'll finish the box, particularly since, at 43 calories per cookie, these aren't the most calorific sweets in the world, but I wouldn't buy them again.