Subway Japan Subman

Image from Subway Japan.

Anthropomorphic mascots are pretty common all over the world. Mr. Peanut was one of the earliest in my recollection. I'm guessing he wasn't created in a time when graphic design and marketing were as sophisticated as they are now. These days, companies have the chance to do surveys and focus groups to test the impact of an image on the market before they unleash it upon the unsuspecting population. For that reason, Subway Japan's mascot surprises me.

I have to say that I am more than a little disturbed at the idea of a bun with abs and pecs. I'm not sure what that's creepier than one with appendages and a face, but it just seems weird that muscles are being carved into bread. Even if one thinks that muscular baked goods are no weirder than those that can smile, the commercial featuring their mascot visiting the sandwich shop he represents reveals that most appalling of behaviors - cannibalism.

McDonald's Squid and Tomato Italian Risotto Balls (product information)

Image from McDonald's Japan

I have never wanted to put quotes around something as much as the word "Italian" in the title of this post. I'm sure that there is nothing Italian about wrapping risotto infused with either tomato or squid around cheese and deep frying it. This abomination is part of McDonald's way of celebrating one of the world's most popular sports. There is no greater way to tip your hat to feats of athleticism than to eat fried balls of cheese and risotto. 

Mizuho Arare Handmade Sembei (Wasabi)

Have you ever purchased a blueberry waffle, blueberry muffin mix, or any commercially produced product which is blueberry flavored? If you've done so, there's a very high chance that the product you've consumed contains no blueberries whatsoever. Most "blueberry" is candies that are flavored to taste like the real thing, but actually have little to do with it. That's because real blueberries are expensive, not particularly sweet, and troublesome to handle in their fresh state (as they will mold or go bad rapidly).

Most people don't realize when they're being sold something as something it's not. Even when they learn the truth, if they're satisfied with the taste, they generally don't care. I think the same might be said for the often faked flavor of wasabi. I've read that most wasabi in the United States is colored horseradish. I have no idea if it is fundamentally different in taste, but I'm guessing it may be different in terms of the overall flavor depth and the experience of eating wasabi.

I've said before that wasabi is different from other spicy flavors (that's spicy in terms of being "hot") in that it burns the back of your nasal passages. Intense wasabi will punch you, literally, in the back of your nose. These rice crackers can be a full freaking assault to your entire nasal system. I found that the intensity varies, but if you get a particularly potent one, it will flood your nasal passages from back to front in a flash of painful intensity and hit the back of your throat for good measure. By random chance, if you get one of the less intense ones, it'll just offer a strong, but relatively closer to average hit toward the back.

The nuggets offer a bit more than just the pain that can accompany wasabi. They smell vaguely of soy sauce and have a nice savory undertone that lingers on the middle of your tongue quite awhile after you've recovered from the wasabi attack. The saltiness and overall savory nature is undercut by the presence of sugar. If you've ever made soup and added a little sugar to it (the Japanese often do), you'll note that it'll mellow out any too sharp flavors. Incidentally, sugar is the third ingredient in these after glutinous rice and soy sauce (and before "wasabi powder"). If you're watching your sugar intake, these may not be the best choice.

The texture of these is hard and crunchy. "Arare" sembei is denser, less airy and spongey, and crispier than what is often called "soft" or "fluffy" sembei. I think these are designed to be enjoyed mainly with drinks, particularly alcohol, but anyone who likes wasabi can dive in without potential inebriation to off-set the nasal beating.

I only paid $1.50 for these at Daiso Japan, and I'm torn about whether I'd get them again. I like them quite a lot in terms of the taste and they are made with real wasabi. However, when I hit a powerful piece, it truly is a bombastic experience in my nasal cavities. It reminds me a bit of snorting soda through my nose and not in any way pleasant. I'm not sure if the price I may pay in pain is worth the experience, but I'd probably go for another round of these in the future after I had forgotten that some nuggets are more pain than pleasure.

Changes to My Blogs

I've been blogging regularly and steadily on both of my blogs since each one's inception. Both were created to serve several purposes from the outset. One was to bookmark experiences regarding life in Japan so that I could remember them as well as share my perspective on things both trivial and important with others. Another was to set myself a task such that I would develop my writing skills in different directions by focusing on a particular niche (Japanese snacks) or a particular style (short form for 1000 Things About Japan). Still another was in hopes of generating some income for my writing work. Despite my spotty proof-reading, I do put a lot of time and energy into my blogs.

I have realized two of my three goals. For various reasons, I make nearly nothing from my blogs despite having a pretty decent readership that has continued to grow at a slow pace. This is disappointing, but not the primary reason for the changes that are to come.

For some time, I've been writing a book. It's well over 100 pages now, but I keep having problems finishing it. The primary reason for this is that I tell myself each week that I'll do my eight blog posts (five for Japanese Snack Reviews and three for 1000 Things About Japan) and then I'll work on my book. All of my energy and time is taken by the blogs such that there is not enough left for the book and I have decided that has to change.

I've always been the sort of person who believes in structure and discipline. One of the reasons that my posting is regular is that I think that you have to set a goal and stick with it in order to make sure you achieve it. On 1000 Things About Japan, I met that goal awhile back when I hit 500 "Won't Miss" and 500 "Will Miss" posts, but I kept going and added in other content. On this blog, my goal was the number and type of posts and I've steadily stuck with each of my goals for a long time. It is time for my goals to change to getting the books I want to write finished instead of writing a certain number of blog posts each week for each blog.

In terms of what this means, I'll say first what it does not mean. It does not mean these blogs are ending or dying. I will continue to post, but I will be posting like most other bloggers do from now on. That is, these blogs will be second or third in my writing priorities rather than occupy first place as they have for so long. I will blog essentially when I feel like it rather than according to a self-imposed rigorous schedule.

For my kind and faithful readers, this means you'll have to track changes in some way rather than know when something new will be here. I recommend using an RSS reader (like Feedly) as it will automatically notify you of new content when it arrives, but you could simply pop in occasionally to see if anything has been posted. My best guess is that you'll see at least one post per week, but I can't say now as I haven't yet embarked on this new path.

As a postscript, I have to also say that this sort of change was inevitable since I knew at some point that I'd have to start leaving my connection to Japan behind and focus on making new and different ones. That connection will always be there as I spent so much of my adult life there, but it will fade. I love to write, so I will continue to do so, but it will likely branch into other areas rather than be monopolized by all things Japan. I hope you'll stick with me and read when I have something to say. I appreciate all of the kindness and support I've been shown over the years and look forward to continuing to offer something to those who enjoy my writing, albeit on a less frequent basis.

Haitai Choco Flavor Homerun Ball

I'm not a person with a plethora of bad habits. In fact, I'd say that I have far fewer of them than the average person. I don't procrastinate. I don't smoke or drink alcohol. I maintain good sleep hygiene habits. I don't watch much T.V. nor engage in any activity to excess. I do appear to have one habit which I might want to consider breaking. That habit is making decisions about food based on how amusing I find the names of the products to be.

I picked this snack up at a Korean market because the idea that it was named after baseball struck me as funny. Now that I have tried them, nothing about them is the least bit entertaining. I'm not even sure now why I found the name amusing, but I guess it's because it seemed weird for a Korean snack to be named after something related to baseball.

Incidentally, if you look at the picture, you will note that their is a graphic of a gold emblem in the upper right which says "premium". Now that I think of it, that is the most hilarious part of this. The product contained inside is about as far removed from being "premium" as I believe a treat can get.

The picture on the outside shows you what looks a little like a chou ball filled with chocolate cream. The little balls of dough contained therein are reminiscent of a choux pastry. They are airy and actually taste similar to those French delights. The point at which they diverge is the texture. If you bought a choux and left it sit in a closet for 6 weeks or until it reached a desiccated state more akin to Styofoam packing peanuts then injected it with a bit of chocolate, you'd have these. In fact, the major failing of these, and it is an incredibly enormous one, is that the balls are so dry and the texture is spongey and lacking in all delicacy.

It could be that there is some truth is advertising involved in this product. I've never chewed on a homerun ball and these might actually have verisimilitude with a baseball if you tried to eat one. I can't imagine it could be a whole lot worse than one of these.