Dydo is one of the first Japanese drink companies that I heard the name of, though I didn't come across it firsthand. My husband, before he was Mr. Orchid64, spent a year in Japan alone as a teacher and sent me a picture of a Dydo vending machine and with our inexperience with Japanese culture at that time, we thought it was a funny-sounding name. Little did we know that there were far more amusing words to be discovered.
I don't see many of their machines in my particular neighborhood, and honestly don't recall seeing many of their drinks on store shelves. This was a little surprise to me when I discovered it in the cold drink case at a 100 yen ($1.20) shop in a neighboring area. The inclusion of grapefruit as a flavor is what drew me in, though I haven't had the best experience with grapefruit drinks in the past.
Peter Rabbit is pretty popular in Japan among the young women set. Kids don't seem so much into that character, but university students and young OLs are known to pick up Peter Rabbit goods at expensive import shops like Sony Plaza. Unsurprisingly, this is promoted as "woman friendly" due to its zero calorie status. They catch your eye with Peter Rabbit, and get you to buy it because it won't make you fat. The character is so popular that about 25% of visitors to the cottage where the character was created are Japanese. I find myself wondering just how much Dydo had to pay the estate of Beatrix Potter to use this character.
A whiff after opening the bottle reveals both tea and citrus fruit, unsurprisingly. The ingredients include grapefruit and the scent really confirms this. The taste is a balanced blend of grapefruit and plain tea. The grapefruit flavor hits the tongue first and the tea after, but both are there clearly and cleanly. The bottle mentions that ginger and honey are also flavor components, and one can detect the faintest hint of honey and ginger. Since this is a zero calorie drink, I don't understand how both "grapefruit sugar" and honey can be ingredients and keep the calories at nothing, but there is a note that says that this is not absolutely zero but less than 5 calories per 100 ml.
This is a pretty nice tea. I can detect complex flavors and everything that is promised on the bottle's label is present. If you are sensitive to artificial sweeteners, you may not want to try this. If not, it's certainly worth a taste. I'd buy it again if I found it and was in the right mood. It's refreshing and has the right amount of pretty much everything to make a tasty fruit tea.