Thursday, December 16, 2010

Bourbon Petit Marron Tart

I'd like to imagine what the first meeting must have been like in Bourbon's product creation department when someone suggested created their line of "petit" cakes.

Lackey 1: "Gee, Kenji," the boss wants us to come up with a new line of products and I have no idea what to do."
Lackey 2: (sucking air noisily through his teeth in sympathy for the quandary they are in) "The safest thing to do is take an existing product and make it either bigger or smaller."
Lackey 1: "Let's toss a coin. Numbers it's small and flowers it's big." Small it is!"
Boss: "What is your idea?"
Lackeys 1 and 2: "We'll sell cake in pieces so small that even a hungry dormouse would be left wanting more!"
Boss: (sucking air noisily through his teeth in order to avoid expressing disappointment in the extreme lack of creativity being displayed, but also having nothing better to offer) "OK".

Let's face it, as marketing ideas go, selling things in itty bitty sizes is hardly a marketing revolution. I'm not sure that the notion of cutting cake up into teeny tiny little triangles and selling 8 of them for 100 yen (about $1.20) would have gone over in any country other than Japan. Sure, you can get away with tiny cookies or crackers, but cake that is the size of the tip of your thumb seems like an unnecessary choice. Still, there have been many iterations on these cakes released by Bourbon, so they must know what their market likes. And the market appears to like Lilliputian portions.


Each little bite of cake is soft and feels moist in your mouth, but also carries a sense of dryness due to the way in which it is preserved. The flavor is of very nice, somewhat sweet pound cake with a little bit of chestnut flavoring. The bottom of the "tart" is just as soft as the top, but adds a little burst of chocolate to the experience. The chestnut fragments, in addition to adding flavor, add a slightly crispy and chewy texture.

Each 5-gram piece is only 23 calories, so if you can stop yourself at one or two, this is great portion control. Personally, I can eat just one or two, but I would be just as happy to have had one whole cake of the size of all 8 pieces that I could cut up myself. The packaging with little separate tray compartments is a bit of a waste and it's hard to slide it back into the bag after you take one or two out. Regardless,  I really loved the flavor and texture of these cakes. If you like pound cake, I strongly suggest giving these a try.

1 comment:

Audrey (hkittygirl) said...

That sounds pretty good actually! ^^