Thursday, March 21, 2013
Burger King Japan's 500% Onion Burger (bonus post)
This is a quick post mainly to mention one of Burger King Japan's goofier options. As you can see above (and by my headline), they're selling a burger with 500% more onion. As a great fan of onions (my husband and I go through an enormous bag about once a month), this doesn't sound too bad, but it seems like an odd selling point to offer a teriyaki burger with 5 slices of onion. You can go back to work with 500% more obnoxious breath than usual.
A campaign for the burger was started on March 8 and the usual price is 880 yen ($9.18), but you can get your onion on for a mere 680 yen ($7.09) while the campaign is rolling. The other prices are for "set" meals (the burger with fries and a drink). Obviously, onions don't come cheap in Japan.
This is actually one of those things which is funkier than it seems. Would a burger ever be marketed here in the U.S. with 500% more onion (or any other vegetable)? I think not. ;-)