Wednesday, April 28, 2010
Meiji Sweets Gum Blueberry Cheesecake
There's an episode of the Simpsons where Homer goes into the Kwiki Mart and asks Apu if he has a new beer which has brew with Skittles candy floating around in it called "Skittle Brau". Of course, no such product exists, but Homer is not dissuaded. He gets a 6-pack and a bag of Skittles and makes his own candy/beer combo.
This scene comes to mind because this Meiji Sweets Gum is a mixture of gum and candy. I didn't realize that it was literally a "sweet" plus "gum". I thought it was just going to be blueberry cheesecake-flavored gum. I guess someone was thinking that gum would be better with a blob of chewy candy in the center.
I picked this up at Inageya supermarket for about 100 yen ($1.07). They also had double caramel and strawberry vanilla on offer, but I'm a sucker for cheesecake. There are 7 pieces of gum in the box, and it's 51 calories for the whole box. Unlike many types of gum in Japan, this isn't sugar-free. It is made with "sugar water", though it also includes Maltitol and other artificial sweeteners.
The cheesecake portion of this is the off-white candy in the middle and the blueberry the gum casing. The first bite has intense blueberry flavor and the cheesecake candy center follows a bit sluggishly behind. The tastes are intense and pretty good at first. The main problem is that the flavor lasts for a maximum of two minutes and dies very rapidly. The gum is soft and fine, but soon it's just jaw exercise. Clearly, this isn't made for long-term chewing. In fact, I'm not sure why this has been rolled out in gum form at all. It would seem more effective to make this a chewy candy through and through.
If this were a hard candy or chewy candy, I'd probably consider buying it again, but as gum, it's not flavorful enough for a long enough period of time. While I was happy to chew this for a few minutes and I liked the taste, I wouldn't buy it again because of the long-term flavor shortcomings.