Friday, November 23, 2012

Coke and Pepsi Beverages Round-up (product info.)

 No, Pepsi is not coming out with yet another weird flavor. They are, however, encouraging people to join the dark side of the force. The timing, given that Disney recently bought the rights to the Star Wars franchise, seems rather ironic. Pepsi released an energy drink on October 23 which shows Darth Vader on the packaging and encourages people to join the dark side.

The drink is promoted with the fact that it contains 5 different energy boosters: royal jelly, Arginine, guarana extract, ginseng extract, and good old-fashioned caffeine. I'm not sure what Darth Vader has to do with legal stimulants, but it does allow them to make cool black packaging.

Note how distressed he looks? I'd be pretty freaked out, too, if women in giant food costumes were following me around.

Pepsi is also releasing a "Pepsi Special". It was released on November 9 and is supposed to reduce absorption of fat. Yeah. That'll work. Part of the advertising includes a commercial which has a woman dressed as a giant slice of pizza. I guess the whole idea is that you eat the pizza and drink the soda in order to not absorb all of the fat from your piece of pie. 

While Pepsi wants to boost you up, Coke wants to help you regulate your life. They are selling a Latin Biorhythm tea. Instead of ponying up the dough to license Darth Vader's image, they're using photos of a buxom Latin babe "playing", "eating", and "drinking", because these are the things that you need to do to have balance in your life, at least if you aren't in need of using the Force to get through your day.

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