Monday, April 14, 2014

Careme Delicia Strawberry Fromage Chocolate/Cookie

Stand-up comedian Jerry Seinfeld once did a bit about how cars were named to bring to mind certain words, but to not actually use them. One of his examples as "The Integra", which was meant to evoke thoughts of "integrity". This candy/cookie combination obviously took a page from the book being referenced by such car makers. It's not "delicious", it's "Delicia".

This is another in a line of sweets designed to bring to mind a much more complex confection. I love these in theory. In practice, I'm often disappointed. I never expect them to actually taste like a real strawberry cheesecake. My only hope is that they have complexity sufficient to distinguish them from something like a plain white chocolate bar flavored with strawberry. If you're going to make such a fussy treat, then at least make sure the consumer's experience is nearly as good as the candy looks.

The candy smells delicately of strawberry. Biting into it yields a textural wonderland with the crispy little cookie providing crunch and contrast to the somewhat soft strawberry white chocolate and the even softer white "cheese" filling. The textural complexity is accompanied by flavor depth including some sense of creamy whipped cream, ever so slightly floral strawberry, and a hint of earthy grain from the cookie. I'm not going to say everyone will pick up on all three of these elements individually, but they are there if you take the time to notice during the tiny sweets brief experience in your mouth to heed its attributes.

This is a pretty impressive little treat that offers layers of complex flavoring and texture though what I can only assume is the work of tiny little fairy folk. Each is about the diameter of a nickel/five-yen coin/your big ass thumbnail but is a cookie platform with freeze-dried strawberry encasing "cheese cream" which in turn has a tiny dollop of stawberry sauce and is topped with a disc of strawberry-flavored white chocolate. It sounds like it'd send you into sugar shock, but the sweetness level is very balanced with the blandness of the cookie and the tartness of the strawberry.

All of this weighs in at only 31 calories per bite. Yes, it's a small portion, but if you compare it to a square of Milka chocolate (22 calories) or a Hershey's Kiss (25 calories), it's got a lot of bang for the calorie cost. In terms of the monetary cost, I paid a little over $2 for this at Marukai market. For 8 pieces, that is somewhat expensive, but my husband and I look at junk food as much as the experience cost as the cash. If you can eat one of these and be happy with it, then it is well worth the higher price. I can say that I'm intrigued to try more of the Delicia sweets after this and would definitely buy this one again.

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