The site for the "giza giza" (ridged) potato chips that Calbee makes encourages you to enjoy the chips slowly one by one. I don't know if they are letting you know that the experience is better if you eat them slowly or if they care about your health and are encouraging moderation, but it's pretty sound advice in either case. I imagine that American companies would encourage you to cram as many down your gullet as possible so you would go out and buy another bag. Cha-ching!
Most of the Calbee chips that I've had have had a "fresh" taste which carries a stronger potato flavor and lacks the oily heaviness of American chips. While my husband buys Kettle chips, I rarely eat fried chips at all because I've got issues digesting them in America. I will note that I don't have this problem with Japanese chips so it could be something about the fats they use. Nonetheless, I did enjoy these slowly, one by one, and in small portions.
The chips themselves are very crispy and crunchy without being brittle. These are slightly thicker than the standard (non-ruffled) varieties that Calbee makes. The cheese flavor to some extent masks that "fresh" flavor that is so distinctive in Japanese potato chips and that's a little disappointing. The cheese powder has a "dairy" flavor which means this is made with real cheese. If you're used to fake versions, this may actually seem less "cheesy."
The black pepper is fairly subdued and tends to hit as a finishing note. I'm a bit ambivalent about this because I love black pepper and would have preferred a more potent presentation. That being said, it does balance the flavor experience pretty well because your taste buds don't get saturated with the pepper.
These are lovely chips, but a little on the unassuming side. That's not really a demerit, but just an observation. I enjoyed them and found them suitably savory and with a more complex flavor than some without being flavor blasted.
Note: This was part of my free ZenPop "sweets" box.