I keep talking about summer in my reviews, but with people melting onto the pavement and sweating in the intense humidity of the rainy season, and the various food companies pandering to all of us, how can I ignore the fact that the heat drives snack product introductions. That means less chocolate, more lighter, fruitier options, and especially more things that go down smooth and easy from the refrigerator case. That leads me to "jellies" (or, as we call them in the U.S., gelatin). There has been an explosion in the number of individually packaged gelatin options and most of them are pretty mundane fruit options. This "white jelly" caught my eye, because I don't know what "white" tastes like. That phrase could really be taken the wrong way...
I found this for 178 yen ($2.28) at Family Mart for 290 grams (10 oz.). That's on the expensive side, but it is a pretty large portion size. This is zero calorie jelly and I'm guessing the large amount is to fill a belly that wants to be full without any risk of weight gain. There are more and more of these products in Japan all of the time as the quest for an alien body image has spread here from the West to the East.
The company that makes this, Tarami, specializes in making a wide variety of gelatin desserts. Their main business is doing the kind with sugar based on fruit and real fruit flavors. Their zero calorie lines are split into two sizes with the smaller ones being fruit flavors and the bigger ones adding more esoteric varieties like cola and "white" to the line up. Their web site shows farms and lots of orange trees, but somehow I doubt their 400 or so employees are working the farms to fortify their gelatin desserts.
As for what "white" tastes like? It tastes like a sweet, slightly fruity Asian fruit cocktail and is somewhat yogurt-like. It's both a little tart and sour, but the flavor is on the mild side with no overwhelming sweetness. Since I'm accustomed to artificial sweeteners, this didn't bother me. In fact, I'm nearly immune to the chemical cocktails (Acesulfame K, Sucralose, Aspartame) that are used to formulate diet foods.
The part where this shines is in the texture. It's a cool, soft and slick jelly with chewy bits of nata de coco in the bottom. The textural variation that comes from the nata de coco is quite welcome and lends the illusion that you're eating something with a bit of substance. I should note that many Japanese gelatins like this include blocks of konnyaku jelly or nata de coco.
I liked this just fine, but I wasn't mad about it. The truth is that I can make more flavorful zero calorie jelly myself using plain gelatin, packets of artificial sweetener and whatever flavoring agent I want (coffee, tea, lemon, lime, etc.). That doesn't mean I couldn't see myself buying this again and it was perfectly pleasant. However, I'd only purchase it under the most unique circumstances because the size is bigger than I need and the price higher than I'd prefer to pay. Chances are, I'll never sample it again.
Just a gentle reminder that there is a contest running for two weeks to win a few snack and snack-related goodies. If you'd like to enter, the details are in this post.