Image from Nestle Japan.
Yesterday, Nestle Japan released a "new" big bar flavor, condensed milk strawberry KitKat. It was placed on convenience store shelves yesterday, and takes its rightful place among the dozens of strawberry KitKat bar releases which inspire this blogger to yawn in ingratitude. I wouldn't buy this if I saw it, because I'm already sure that it tastes like overly sweet powdered milk with some fairly decent, but unimpressive strawberry flavor. If I'm proven wrong, feel free to say so in comments. I can take it.
I should mention that condensed milk and strawberries are a very popular combo in Japan. When the berries come in season, bins or baskets of toothpaste-tube style condensed milk are usually not far from the tony (read: expensive) homes of the juicy red beauties. The packaging is designed to let you squeeze some disgusting goo on the precious fruit as you eat it. In the U.S., condensed milk is sold in cans because we don't tend to think of it as something we slather on unsuspecting fruit, but rather as something we roll into sugar-laden, hyper-fatty baked goods.