Note the cool sample on the right which shows plastic versions so they don't get all gross and rotted while on display.
The version shown in this picture, P-chan, is not the one in the commercial I used to see. This is a cheaper variety sold at a discount snack shop in Omotesando, though it looks pretty much exactly the same as every other chick-shaped bean cake. They have white bean in them instead of red. I think most foreign folks find the white ones more palatable than the red. Incidentally, I like to think of these as the Japanese version of "Peeps". ;-)