The whole World Cup thing is a bandwagon that I am not jumping on. That being said, it's one which people around me seem to be hauling themselves onto. People who have shown no interest whatsoever in soccer are suddenly watching it. I was sitting outside a cafe in Palo Alto several days ago and a bar across the street was emanating yells about goals and I assume missed goals. I may not be interested in it, but I can't avoid it.
Even in Tirol's news, I can't avoid seeing soccer-related things. They're offering a coffee chocolate in a special soccer-themed box (which you can dump all of the chocolates out of and use two candies to play a game with, or so they make it seem with the above photo). The candy uses authentic Brazilian coffee beans (roasted). You can buy these for 32 yen (about 30 cents) at Circle K/Sunkus for the time being, though I don't know how you're supposed to get one of the boxes without buying up a ton of the candies (or if you can have the box at all).