Monday, December 28, 2009
Milk Coffee KitKat
I think this particular KitKat has definitively signaled the fact that Nestle Japan is running out of ideas. You'd think the hundred or so variations on strawberry that have been released would have helped me reach such a determination quite awhile back, but, no, I have given them the benefit of the doubt (and maybe I'm just a little dumb). Back in April, I reviewed an Espresso Coffee KitKat which looked, smelled, and tasted suspiciously similar to this one. The important point to keep in mind is that this KitKat isn't about adding a novel flavor to the ever-increasing roster of flavors. No, it's about marketing.
This KitKat contains the "support students" mark (the pink flower which says "kitto sakura sakuyo") that appeared on the KitKat Mail. This KitKat is timed to coincide with students taking exams. There's a little message box on the back of the box which says "Dear (big blank space for name and message" and "From (smaller blank space for name)." I wonder if the flavor selection is also related to students with the idea that coffee is often drunk to keep one awake during long study sessions. The PR on Nestle Japan's site says this is good for breaks when you're working hard.
This KitKat was released on December 21 and you can pick it up at various convenience stores. My husband found this one at the venerable New Days for 120 yen ($1.31) and deposited it on my desk for review purposes.
I like milk in my coffee and I enjoyed the Espresso KitKat so I thought it looked pretty promising. The bar smells like white chocolate sweetness and there's no coffee scent. The interior has brown cream between the wafers, but I think coffee flavoring is in the coating as well. The flavor is very much like instant coffee with milk. There's a slight bitterness to it which takes the edge off of the white chocolate sweetness. The wafer flavor seemed more prominent in this as well, which I rather liked. It could be that this was just really fresh and you can detect the baked flavor of the wafers more when they're new off the manufacturing line.
This was good. I could see buying it again, but I'd caution people who are interested in it that they really have to like instant coffee and the level of bitterness of weak coffee in general. Since I'm a coffee sissy and can't take it black, the way in which the strong flavors were muted was appealing to me. All the being said, I liked the Espresso KitKat better because of the salty hit it had and this bar was on the edge of getting an "indifferent" rating and a "happy" one. I'd never turn this down if I got it for free and I enjoyed it, but it's not a slam dunk as a repeat purchase.