This is another round of shameless self-promotion. You may feel free to metaphorically pelt me with rotten fruit for doing this, but don't try it literally. The Japanese don't take kindly to things like that.
I did a guest post on the blog Food in Real Life. It's a site that is dedicated to comparing how food is presenting in advertising and packaging, and how it appears in real life. I subscribe to it via RSS, and recommend others give it a look as well. My guest picture and descriptions are here.