Pretz are to pretzels as Japanese KitKats are to candy bars. They're the bold adventurers of the pretzel flavor world and come up with more provocative flavors than their more popular cousin and rival, Pocky. Pocky is hamstrung to a certain extent by the fact that it's distinguishing feature is a coating of chocolate or chocolate-like substances. That means that it is hard to develop savory flavors for it. Pretz, which is unfettered in this regard, can prance about nakedly in any environment it chooses - sweet, savory, bold, weak, vegetable, fruit, etc.
The naked Pretz in this case comes with sweet flavorings. These options, though possible in the pretzel world, tend to be relatively rare without the inclusion of coatings. Besides this apple custard variety, there is also a strawberry one and the remainder of the family is showing its stuff in meaty, fishy, savory options like takoyaki, okonomiyaki, wasabi, and mentaiko. Those are perhaps their best turns. The more "mundane" options are buttered potato, pizza, tomato, and "salad".
Looking back, I was surprised to see that I had reviewed 10 varieties of Pretz before, and I liked every single one of them. It caught me off guard because I don't really seek it out or consider it all that interesting. Further inspection revealed that most of the flavors I tried were somehow "weird" and no longer available. I should be more impressed with the brand, but like a woman with a great boyfriend that she somehow manages to take for granted, I simply did not notice. I'm sorry Pretz. I will try to do better by you.
I can say that particularly now because this flavor keeps the batting record for the brand intact. I really liked these. Though the smell was slightly funky and off-putting, the taste was surprisingly good. There is a first hit of very faint custard followed by a salty apple flavor. As you crunch your crispy, fresh pretzel stick, the apple gets stronger and it takes on a more astringent apple cider flavor. It fades away just a bit as you finish off a stick.
It's not out of the question that one would find the apple portion of this overbearing or the mix of salt and sweet unappealing. Personally, I sometimes salt apples when I eat them anyway so this is a natural pairing for me. The custard element is relatively subdued and tends to lend a richness and balancing flavor rather than a strong element, so don't expect too much on that front. For me though, this really "worked" and I'd buy it again.