Tuesday, July 9, 2013

The Force is With Glico

All images courtesy of Glico.

Glico has gone all out and has licensed Star Wars imagery for a large number of its products. Now, you can get Yoda curry, or, if you prefer your curry on the dark side, Darth Vader can serve you up some spicy Imperial love.

It's not just the food products that are going all out, but the snacks as well. For the toddlers, there is  Star Wars Bisco and the images have been appropriately "chibified" for the demographic.

If the curry is family-oriented and the Bisco for the baby set, Pocky is going to target pretty much everyone else. This particular type has a bit of extra awesome sauce added for the Star Wars fans. There is a "Star Wars bowling" game included.

The game is made of paper and includes a loop that you roll up to use as a ball. I'm rather dubious of the effectiveness of it, but my guess is that any real fan would never actually play this game anyway. They'd keep it in mint condition as a collector's item.

I'm not sure what brought on this deluge of Star Wars collaboration, but it may have something to do with Disney taking it over. It's not that George Lucas wouldn't license the images to sell curry and pretzel sticks dipped in chocolate, but rather that Disney may be trying to boost the public awareness of the brand in anticipation of producing new movies. I can't say for sure.

If you'd like to watch the Glico "movies" (i.e., commercials) using Star Wars, you can see four of them at this link. For the time being, the Force is with Glico, though I'm guessing it won't be with them "always". Rather, it'll be with them until their licensing agreement expires.

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