Image courtesy of Glico.
Glico knows how to survive a disaster. If there's an earthquake, typhoon, or nuclear disaster, all you need to sustain you is several cans of their snacks and curry. In order to make sure that they stay intact, they offer them in vacuum packages and tins. This protects them from air and water and, according to Glico, makes them easier to carry.
As part of this promotion, they're emphasizing that their packets of shelf stable curry are tasty and have a good texture even if they aren't heated. They also mention that their candies will provide quick energy if you're on the run from falling objects and can't get food. The Glico biscuits are easy to eat for the whole family from children to grannies.
Personally, I'm a bit suspicious about the nutrition you'll get from candy, cookies, and curry packets. They assume, I guess, that you're going to also have shelf-stable rice packets or that you'll pour your curry on your cookies or something. At any rate, with the earthquake situation in Japan, it's a good idea to keep food supplies on hand, but I'm not sure this is the mix you're going to want to invest in.