The chicken is yuzu koshyou or citron-pepper flavor, but they're also offering up yuzu popcorn and several themed items featuring the character associated with a musical group called "Yuzu man" that you can collect with points acquired from buying Lawson products including a cushion and a pre-paid card. I don't know anything about the music, besides what the Japanese Wikipedia page tells me, but if a pop group can get more yuzu-flavored products out there, I'm all for it.
Thursday, September 19, 2013
Lawson Yuzu-man Tie-up Campaign (product information)
Labels:
campaign,
product information,
yuzu
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