Tuesday, November 26, 2013

KitKat "Merry Christmas Happy Box" (product announcement)

All images come from Nestle Japan.

Some of my readers may recall that it is common around the end of the year for merchants to sell "lucky" or "happy" bags or boxes. They are usually associated with the New Year and are sold on or after the first. This one, by Nestle Japan, has "Merry Christmas" above it so I'm not sure if they're targeting Christmas or the New Year. My guess is that it's both, but it is mostly for Christmas.

The assortment that you can buy via mail order includes 1102 grams of candy for 2500 yen (about $24). Shipping is "free", but my feeling is that the price of what you're getting essentially more than encompasses the cost of postage. The thing is that the collection isn't really anything special. It includes the commonly available "adult sweetness" KitKats (vanilla, chocolate, strawberry, green tea), Nestle Crunch bars, Milo, and Aero plain chocolates. It's a little like receiving a bag or box of Hershey's candy that anyone can buy in a regular supermarket. 

This is not necessarily a bad package, but it's nothing special in terms of contents. Certainly, a recipient would be "happy" to get it, but there's nothing "lucky" about it - unless they put some sort of golden KitKat in every millionth box.

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