All images from Glico.
Asian Santa takes a selfie.
Glico is promoting its line of children's biscuits called "Bisco" using what it refers to as an "Asian Santa". It's interesting not because they're using a Christmas theme to sell cookies to kids, but because of the way they talk about the Santa. In the U.S., we would never specifically refer to Santa as being a particular ethnicity. It would be considered racist. I think that the reason Glico is specifying that this is an Asian Santa is because kids can write to him in Japanese and he can answer in their language. I've had students in the past talk about how, when they were kids, they were worried that Santa only understood English so they didn't write letters to him.
He's not only certified, but he's up on current events!
Besides being capable of dealing with kids in their native language (and selling them Bisco cookies), Glico's Santa is a "certified/licensed" Santa impersonator. It is very important that fake Santas be qualified to do their job. My mother didn't have such qualifications. That may be why she didn't get to go back again the following year.