Recently, I contacted a woman who used to do psychic readings. I've never been to one, but I know this one to be genuine as she did a reading twenty or so years ago and was correct about some fairly specific details. I know this for certain because I listened to a cassette of the predictions. There's no dancing around the accuracy of what she said because there's no memory distortion at play.
This woman no longer does readings. In fact, she said she hadn't been doing them for a very, very long time, but she'd "pull a card" for me. I'm not sure what that means, but the card she came up with was "expectations". As part of the "warning" she included, she pasted in what I'm sure is a common statement that this is something that I need to interpret personally and not meant in any way to be a bigger message than anything I make of it.
This experience got me thinking about expectations and why we have them and how they are formed. Mainly, they are based on history. We decide what to expect based on the patterns of behavior or experiences in our past. If your neighbor gets up every morning and walks into his kitchen naked by his open window, squats and does a few knee bends culminating in a blast of flatulence, and then pours his coffee and sits down for a nude read of the paper both gas- and clothing-free, you will be shocked to see him show up in a suit and then reading from an iPad. You'll be shocked, but you'll also be relieved.
Sure, you could choose to just not look at him through his morning horror show, but it's like a car crash. It's hard to look away. And, sure, you think you wouldn't look as you have been reading this, but you would. Trust me. You would.
Like all other things, we form expectations of products based on past experience with the brand. My expectation of the Pure line of Gummy candies is that they will possess a certain tartness and not be too sweet. I also expect that the fruity flavors will be relatively balanced and not too overbearing.
I was very excited when I saw this mango yogurt flavor on sale at Marukai market because I had been aware of it for awhile. I figured it would be pretty good, but my expectations, unfortunately, were not met.
The main problem is that the mango is overbearing and too sweet. The yogurt presents itself as a sort of sour dairy undertone, but it isn't really strong enough to ameliorate the intense mango puree flavor. Don't get me wrong, I love fresh mango, but this feels like it has been amped up by boiling it down into an intense mush of mango and stripped of the moisture that evens out the flavor of a fresh mango, not to mention the little acidic sense you get when eating one.
I'm not sure if this is actually all that bad or if my expectations were just too high. Pure has generally been greeting me with a three piece suit and an iPad every morning. This time, it feels more like the naked fart experience. Still, I'm sure that it'll be better next time. Experience creates such an expectation in me.