The truth is that I didn't know what SKE48 was until I stumbled across this news. I could guess based on the existence of AKB48, that it was a group of girls who were being presented as "idols". They're part of the obvious factory-production line of cute girls that are rotated in and out of these groups to appeal to the new breed of Japanese male. You know, the herbivorous type (soshoku danshi) that doesn't date or have sex with real people.
This campaign will include various Family Mart sweets that include chilled desserts and baked goods. There is also a chance to win prizes including what is talked of as a "toy". Given the type of person who is attracted to these groups, I'm wondering exactly what sort of "toy" is involved and whether it requires a bicycle pump to inflate or a battery to assist it in its functionality.
Note that I tend to focus on specific snack news rather than something more general like this, but I loved this picture because it shows the typical proper exchange of business cards in Japan. It's a good capturing of a moment which I relate to well.